Wednesday, October 15, 2008

Apple's Yen Surcharge

It's always interesting to see what Apple comes up with for Japanese pricing. The yen's been strenghening against the dollar,and one always hopes for prices that reflect the current exchange rate. What prices reflect is a 13 to 14% premium across the MacBook line for Japanese consumers. The situation is a little better for education buyers, with the bargain being the 24" LCD display at 4 bucks off the U.S. retail price. The Apple Tax is a bunch of crap, especially in light of the Vista Tax or the MS Office Tax, but Apple is definitely sweetening its profit margins with what it makes off the dollar-yen exchange rate.

U.S - Japan Apple Store Price Comparisons (1 dollar - 101.40 yen)

Model U.S. Japan  Japan Edu.
MacBook 2.0 GHz $1299 $1467 $1407
MacBook 2.4 GHz $1599 $1822 $1702
MacBook Pro 2.4 GHz $1999 $2254 $2157
MacBook Pro 2.53 GHz $2499 $2846 $2611
24" LED Display $899 $940 $ 895


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