Saturday, October 11, 2008

Apple Goes Cheap

Dan Reisinger at CNET recently wrote about the possibility of Apple competing with PC makers on price with the rumored $800 MacBook. The truth is that Apple computers are just as cheap as their Windows counterparts when compared feature to feature. If you want to try this at home, head over to the Dell site and configure a notebook using the specs off the MacBook or MacBook Pro. Every time I've tried this the Apple computers come off about equal, or even cheaper, in price. 

What Apple hasn't done is compete in the lower-priced segment of the market. They don't have models to compare with anything in the sub-$1000 market, let alone the $350 to $500 netbooks like the  ASUS Eee PC, or the Dell Inspiron 9. The lure comparatively cheap notebook with OSX and the usual Apple good looks should make for increased notebook sales, albeit at slimmer profit margins.
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